RESEARCH

(formerly Rotorua Daily Post Home & Leisure Show)

The Rotorua Daily Post Home & Leisure Show – Visitor Research July, 2016

85% of attendees rated the show as ‘good’ or ‘very good’.

67% of attendees purchased at the Show and 66% intend to make a purchase from an exhibitor in the next 3 months.

The Rotorua Daily Post Home & Leisure Show Typical Visitor
Gender
84% Female, 16% Male
Age Group
91% aged over 30 years
Residence
83% reside in Rotorua, 12% in the Waikato and Bay of Plenty region
Dwelling
81% owne their own home
Income
60% of householders earn $50,000+ pa, 84% earn $35,000+pa

 

Top 5 things visitors would like to see more of at the Show
40%
Gardening
35%
Appliances
32%
Landscaping
21%
Home Furnishings
20%
Bathrooms

 

Top 10 projects/purchaes for next 12 months
40%
Buying home furnishings
33%
Decorating
25%
House repairs
24%
Landscaping
22%
Renovating
17%
Purchase a new car
16%
Bathroom upgrade
14%
Purchase major home appliances
13%
Kitchen upgrade
9%
Selling a property

 

Top 5 reasons for attending the 2016 show
54%
Enjoyed previous shows
46%
To look for new ideas
25%
To enter competitions
24%
To look at show specials
19%
Looking for specific product